Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for…
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Tag: stakeholder engagement
A Manager’s PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably…
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way…
Move IT’s Goals Beyond Customer Satisfaction
Most IT departments I encounter say "customer satisfaction" is among their key goals. Unfortunately, this idea seems to lead too…
Improving Projects by Communicating What’s Below the Surface
Project work is all about things, right? It's about requirements and specifications. Selecting the technologies to use. Making sure the…
What PR Does Best
As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure…
10 Ways to Get the Media to Love You
1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're…
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need…
Stop “Gathering” IT Requirements
Over the years, I've come to the conclusion that one of the most destructive notions circulating inside technical groups involves…
Navigating Vendor Choice A Guide For Purchasing Agents
Purchasing agents have one of the most political positions in a business setting: they must help their users define all…
