Budgets for online advertising get a major lift in 2006.
Cyber Monday Spending Shows Increase
ComScore reports that online retail spending on Cyber Monday shows a 25% increase from 2005. In total, it is estimated that consumers spent nearly $608 million in retail purchases for the year’s most celebrated online shopping holiday.
$2 Billion In Ad Spending By 2010
A recent estimate by eMarketer concerning the advertising spending on social networks has the figure at $2 billion by 2010.
IT Spending: Putting a Budget Surplus to Good Use
If you sell to government, non-profit or educational accounts, your firm may be accustomed to managing this next challenge.
IT Spending: Your Clients Aren’t a PC Vendor’s Science Experiment
If you’ve been in the computer consulting business for a while, you know that influencing product selection is one of the more valuable services that your firm performs for its client base.
Advertisers Spending More On Alt.Media
Blog ads, podcast ads, RSS ads, oh my, it could be a $50 million dollar market by the time 2006 comes to an end, well over the $20.4 million spent for advertising on those syndication methods in 2005.
Social Media Spending to Hit $757M in 2010
The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to a research report that will be available on April 11 from PQ Media.
Microsoft Spending Big To Beat IBM
The business market for software just became a little more heated, as Microsoft CEO Steve Ballmer announced a $500 million marketing campaign to try and boost Microsoft’s fortunes at IBM’s expense.
SEO Accounts for Only 11% of SEM Spending
A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising.
Cisco Is Spending Cash On Sheer Networks
The deal will be worth $97 million USD in cash and assumed options as the networking company adds a privately held San Jose company.