Online holiday shopping continues to be on par with last year, with spending through December 14, totaling $20.17 billion, according to comScore.For the first fourteen days beginning December 1 (Cyber Monday), sales totaled $9 billion, up 2 percent compared to a year ago. The most recent week saw ecommerce sales slipping 2 percent.
Online Holiday Spending Sets New Record
Online holiday retail spending has slowed slightly, but remains relatively solid according, to a new report from comScore.For the holiday season through December 12, $19.44 billion has been spent online, about the same amount as last year. For the twelve days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $8.26 billion up 3 percent compared to a year ago.
Online Consumers Spending About The Same This Year
Yes, online visits to retail sites have been up. Yes, retailers are seeing increases in transactions and visitors. What they’re not seeing, though, is more money spent per transaction, which could make things roughly square with last year. Though there were 2 million more shoppers whipping about online on Cyber Monday, a 22 percent increase over last year and a full 34 percent of the shopping population did their shopping online, Cyber Monday revenue went up a paltry one percent.
Online Holiday Spending Up 7 Percent
Online holiday spending continues to be the one bright spot in the woeful economy, according to a new report from comScore.For the holiday season through December 7, $15.63 billion has been spent online, about the same level compared to the same period last year. During the first week since Cyber Monday (December 1-December 7), sales totaled $4.45 billion, up 7 percent over a year ago.
Online Holiday Spending Up 9 Percent
Online holiday spending has now reached the same levels as last year thanks to Cyber Monday and the corresponding Tuesday, according to comScore.For the holiday season through December 5, $14.92 billion has been spent online, about the same amount compared to the same period last year.
Marketers Spending Close To Half Their Budgets Online
Nearly half (47%) of all marketing budgets are now spent online according to a joint survey by Hearst Electronics Group and Goldstein Group Communications (GGC)."The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have been re- defined is dramatic," said GGC President Joel Goldstein.
Online Retail Spending Grows 1 Percent
Online retail spending in October grew by only 1 percent compared to October 2007, representing the lowest monthly growth rate since 2001, according to a report from comScore who began tracking ecommerce seven years ago.The report said that the softness in online retail spending was due in part by negative spending growth in households earning less than $50,000 a year.
Internet Ad Spending Up 8%
Total advertising spending in the first six months of 2008 decreased by 1.6 percent compared to the same period in 2007, according to a new report by TNS Media Intelligence.Ad spending in the second quarter of 2008 was off 3.7 percent compared to last year, the sharpest quarterly drop since 2001.
European Parents Spending More Time Online
The European Interactive Advertising Association says that adults who live with children are more engaged online that those who don’t, according to its new "Digital Families Report."The report found that 73 percent of people living with children are going online each week, compared to 52 percent who don’t. They are also engaging in broader range of digital activities than those without children.
New Media Ad Spending May Hit $12.6B In 2012
If a Parks Associates report is right, the next handful of years should be a great time for everyone in the "new multimedia platforms" advertising business; the report’s findings state that, in 2012, over $12.6 billion will be spent on these platforms.