In these uncertain economic times, advertisers need to make their ads count if they don’t want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle. Caring and Sharing
Yahoo Mail Socializing All About The Money
Company CEO Jerry Yang told CES 2008 attendees Yahoo Mail would become a much more socially aware application, able to tap into multiple social networks.
Ups and Downs of Socializing Content
There are many ups and downs to adding a user generated content section to a site. It has been interesting watching the effects of SEOMoz’s user generated content and points systems.
Google Groups Goes Socializing
If your invitation to Google’s after-hours party at the annual World Economic Forum in Davos somehow got lost in the mail, you can use that time to explore the newly updated Google Groups service.