Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance.
The Social Media Billing Gap
So my earlier post on the social media services gap kicked up some discussion, and as always, that’s a good thing, right, but I purposely left something out of that post that’s worth touching on now, even if consensus is still lacking — that’s billing.
A Promising Future for Intranets and Social Media
“Make communications more exciting” is how I would summarize the sentiment of all who participated in the two Melcrum workshops on intranets and social media that I co-presented in London last week and in Manchester the week before.
More Social media in the Enterprise
More examples of organizations using social media as part of their internal communications efforts. This one comes from Niall Cook, UK-based Netcoms director for PR agency Hill & Knowlton:
Social Media in the Enterprise: Its Role and Impact
An overview of the role and impact of social media in the enterprise, highlighting benefits, challenges, and best practices for businesses.
Social Media Spending to Hit $757M in 2010
The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to a research report that will be available on April 11 from PQ Media.
The Social Media Services Gap
Okay, so clearly a lot of debate remains about how and where social media should fit in a communications program, but there are two things the PR community seems to largely agree on: First, that the best programs, by today’s standards, are those that blend/bridge traditional media plans with social media strategies and tactics and secondly, that a degree of specialization and acuity is still required to effectively navigate and participate in online conversations.
Understanding Social Bookmarketing and Delicious
Delicious is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular.
Social Bookmarking for the Enterprise
Tagging and social bookmarking – two phrases much in vogue today as the means with which individuals can track information online and connect it with their own and other people’s interests.
Authorities Monitoring Online Social Networking Sites
I’ve got to admit, I am becoming a real fan of USA Today. I think it started during my trip to the Olympics, where it was typically the only U.S. English language paper available.