Social media is huge. That’s right; you heard it here first. Big news flash, huh? Everybody knows that anything ‘social’ is all the rage right now and it looks like it isn’t going to slow down anytime soon. So, obviously, we all want to be ‘doing social’.. the problem is: what exactly does that entail? Beyond that, how do we answer the dreaded ‘what do we get out of it’ question to the accounting types?
Top CEOs Not Big On Social Media
ÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it’s barely existent within their own practices.
Most of these CEOs are not twittering. They’re not on Facebook, or even on LinkedIn – the social network, which caters specifically to professional relationships. The study looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog.
More Teens Using Social Networking Sites
Online Canadian teens are significantly more likely to have a social network profile than online Canadian adults, according to a new study from, Ipsos Reid.
Over three-quarters (76%) of online Canadian teens ages 12-17 now have a social network profile up from 50 percent in 2007. The rate of increase is higher than that for the online adult population, which increased from 39 percent to 56 percent over the same time period.
More Employers Using Social Media To Engage Their Workforce
More employers are turning to social media tools in an effort to deal with reduced communication budgets and to keep their workforce engaged, according to new survey out today.
In its "Employee Engagement Survey," the International Association of Business Communicators (IABC) partnered with Buck Consultants, to examine how organizations are communicating with employees to keep them engaged and productive.
New York State Embraces Social Media
The New York State Office for Technology has launched Empire 2.0, a social media networking initiative with the goal of promoting government participation, increase collaboration and to improve the state’s ability to share information with social media users.
The Empire 2.0 strategy is a roadmap for state agencies to use Web 2.0, new media and social collaborative tools and technologies to improve communications and services while being more transparent and open.
Twitter is Being Anti-Social
I have had my ups and downs with Twitter to be sure. In my line of work however, Twitter has become one of those things that you really can’t ignore, so I’m good with it. I like the Tweeting. I consider myself a fan. As such, I try to spread the good word about Twitter to my non-Twittering friends and associates.
Social Media’s ROI Discussed At SMX
From the playground to the boardroom, "prove it" is the annoying phrase with which a lot of innovative ideas are met. However, if you’ve been tasked with proving the value of social media (to either a boss or to yourself), the contents of an SMX Advanced session should help.
PR Newswire Launches Social Media Tracking Tool
PR Newswire has launched Social Media Metrics, a new intelligence tool powered by Sentiment Metrics that allows users to monitor, analyze and measure the impact of what is being said about an organization, brand, or competitor on social media sites.
The Convoluted Nature of Social Media and History
There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like "revisionist history" to account for the fact that we realize the truth may be quite a bit grayer than those historical accounts we read lead us to believe.
Integration – The Key to Google as a Social Network
Google has or is working on pretty much all of the main ingredients for a really great social network. The problem (in my opinion) is that they are scattered and not integrated as well as they could be. Do you particiapte in any of Google’s social projects? Tell us which ones.
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