We all knew that MySpace was the dominant social networking darling, but we may not have realized that MySpace controls almost 80% of the social networking market. Yikes!
Healthcare PR & Social Media
Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.
Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.
Social Sites & Age Verification
There’s a constant drumbeat of pressure on social networking sites like MySpace to implement measures to reduce the possibility of children being targeted by those who might do them harm. Recently, news broke that thousands of registered sex offenders apparently had MySpace profiles.
Social Media = Buyers
I often get a laugh out of how marketers interpret information. A few days ago the BNET crew wrote a brief article about “Myspace and YouTube: Bad Marketing?”
I always put on my thinking cap and ask hard questions when marketers draw faulty links or the point they are trying to make is conflicting in the same paragraph:
Social Media Growth Apparently Driven from Asia
Social media and blogging is soaring with Asia a key growth market, according to research conducted by Universal McCann as reported by Brand Republic on May 11.
While I have some concerns about this story (see below), some of the reported stats are quite interesting:
SEW Live – Measuring Social Media
The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now. But to what degree, and in what instances? Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.
SEW Live – The Pros And Cons Of Social Media
Social media is becoming increasingly important in the modern business world, and that’s why Matt Bailey, founder of SiteLogic, gave a “Social Media Analysis” talk at today’s SEW Live event in Ohio. Luckily for you, Murdok was there to take notes.
Mom’s Guide To Social Marketing
Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May 13), we’ve put her wisdom to work in online marketing.
Social Networks All About Me.com
Well, if you’re going to launch a service that lets you build your own social network, having the name me.com is a great start.
Social Network for Communicators
A phoned-in comment to yesterday’s FIR podcast from PR podcaster Bryan Person brought news of a new social network for communicators launched by Chicago-based Lawrence Ragan Communications.