Mobile social networking is practically nonexistent in day-to-day life. This means (a) it’s a dead end or (b) there’s a lot of room for expansion. As it gives Bluepulse $6 million in funding, VantagePoint Venture Partners appears to be betting on (b).
Social Media: Sociology Not Technology
The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don’t.
Social Network Advertising
In my last post about social network advertising, I spoke about reasons why social network advertising is a rapidly growing trend in online marketing tactics. Today, in this follow-up to part 1, I will be delving into the nuts and bolts of making the most of your social network advertising.
Social Networks Positive For Job Recruiters
Sixty-eight percent of staffing and recruiting professionals say they use social networks at least occasionally to source candidates, according to an online survey from Bullhorn, "Making the Most of the New Tools: How online resources impact placement ratios, time-to-fill and profitability."
Virgin Mobile Bonds With Social Networking Sites
Social networking is hot – has been for years, really – and the mobile market isn’t exactly unpopular, either. So Virgin Mobile is embracing both trends, and, as described by the company, “Virgin Mobile USA’s over 4.8 million customers can now access a variety of social networking opportunities including a group of niche-targeted mobile-optimized sites.”
The Relevance of Social Media Releases in Modern PR
A look at the relevance and evolution of Social Media Releases in the evolving PR landscape, highlighting key events and debates from 2006.
AOL’s Social Networks Not Looking So Good
If it’s a well-known social network, and it’s not owned by AOL, it’s probably in okay shape. That’s what I’m starting to conclude, anyway, after viewing the latest numbers from Nielsen//NetRatings; among the top ten sites, everything other than AOL Hometown and AOL People Connection is going up.
LinkedIn Guerilla Social Networking
Each social networking site has a specific purpose and can help you achieve your business goals. Although LinkedIn seems fairly limited in terms of functions, it can be used to enhance your Internet Marketing efforts if you approach it with the right mindset.
Initially set up for the business community to network, share contacts and recommend acquaintances for open job positions, it appears the site has been attempting to expand its scope.
Mobile Social Network Users Few, Far Between
Social networking is here to stay, but a new M:Metrics study proves that mobile social networking is far from mainstream; in America, which leads the world in this respect, only around 3.5 percent of mobile users bother to access social networks with their cell phones.
Social Networking And Mobile Content
Social networking services will control a developing market for mobile user-generated content, according to a new report from Juniper Research, "Mobile User-Generated Content: Social Networking, Dating and Personal Content Delivery."