Okay, not necessarily sex – but advertising does know how to make mundane things sexy.
Social Media for PR Practitioners
A guide to using social media in PR: the benefits, challenges, tips for crafting the right message, and emerging trends for PR practitioners.
Social Networks Impact Retail Sites
If Santa’s sled is extra heavy this year, his reindeer can blame it on Facebook, MySpace, and Bebo – a new report from Hitwise indicates that social networks are having a huge impact on retail sites.
Bluepulse Takes Mobile Social Network Forward
From camping gear to kitchenware, “all-in-one” can be a major selling point. Now, with an update that’ll let users see their messages and updates on one screen, Bluepulse, a mobile social networking company, is hoping to capitalize on this trend.
Marketers Plan for More Social Media Benefits
It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.
Social Media Marketing Strategies
A Murdok reporting team covered the SMX Social Media in New York City this week and delivered lots of unique video interviews and session reports.
SMX: Effectively Leveraging Social Networking
Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.
Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Boosting Your Social Capital with Facebook
I am sure that over the course of the last few days most of you folks out there may have bumped into one article or another around the subject of the usefulness, or not, from Facebook.
SMX: Social Media Marketing And Evangelism
Most marketers are interested in promoting their products or services, not themselves.
But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.
SMX: Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rand Fishkin, CEO & Co-founder, SEOmoz
Neil Patel, CTO, Advantage Consulting Services