Due to the arrival of OpenSocial, it felt like social networking had reached a new stage of development; Facebook stood alone, but other companies began to march under a single flag. Now, however, there’s another “loose” contender called Kickstart.
Can Social Media Increase Online Ad Response?
Seventy-eight percent of marketers view social media marketing as a way to gain a competitive edge, but only 7.7 percent of online marketing spend goes towards social media according to Coremetrics survey "Face of the New Marketer."
Ask the Hard Questions When it Comes to Social Media
In my world, this time of year is always crunchy, it’s an endurance race to the holidays. It means unfortunately that I don’t get to read as much, blog as much, breathe as much, etc., but oh well, so be it. I figure I can either put my head down to cover ground and get some creative stuff in the works for ’08 or stand still debating the finer points of bad PR vs. ugly PR vs.
Social Networks And Advertising
A third of online advertisers in Europe plan to create their own profiles on social networking sites in the next year.
Google Announces API Connecter For Social Networks
Google has decided that when it comes to Facebook, if you can’t beat ‘em, API ‘em. Google’s OpenSocial, which will launch at code.google.com/apis/opensocial tomorrow, will be a set of APIs that developers can use to create applications that work on any participating social network. Google’s goal is to create an open layer that runs atop all social networks, diminishing the power of all the networks in the process.
Yahoo Messenger Adds Social Features
Yahoo said today that it is adding new features to its instant messaging service.
Saga Social Network Targets “Anyone Over 50”
When buying an entry-level vehicle, you’re almost lucky to get a tilt steering wheel. High-end cars, on the other hand, have tilting and telescoping steering wheels, as well as adjustable pedals. Similarly, social networks can get tailored to suit the wealthy, and in this case, the wealthy may be a little older than the rest of us.
Nissan Shifts To Social Networking
Nissan has plans to launch a social networking site for its employees over the next several months.
Social Media Bomb Sent from USAToday
Working diligently through the week, contributing reporter Greg Farrell from USAToday probably never realized that his actions would send an impact around the world. In a hurried rush of editorial confusion, Greg succumbed to the pressure of sending along a message that should have been double-checked.
A Strategic Approach to Social Media Marketing
A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm.