This thought provoking article by Jennifer Laycock (Are Your Social Networking Connections Hurting YOUR Reputation?) brings to mind the saying of my grandmother’s: ” You are known by the company you keep.” While some may dispense with this as old-fashioned advice in the new socially-networked world. I find it to be true now more than ever.
Advertisers Don’t See Social Networking as a Fad
If you look at all the hype around social networking, you might think that it’s a fad that will soon fade. Advertisers don’t think so. After seeing how many teens and adults (40%) in the US are on social networking sites, they are upping their budgets for the new year.
Social Media Resolutions
Today is the day for new year’s resolutions. For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family. Like any good blogger, though, I have several social media resolutions for the new year. In no particular order, here are my three big ones:
Google Wants to Dominate Social Media Too
Google apparently wants to dominate the social media as well as search, ads, the airwaves and, well, the world as we know it.
Social Media Can Lead To Better Companies
With every new development in social media, communications departments are faced with new challenges. If the end goal is to control the message – and that is the boiled-down purpose of communications departments – then the expansion and adoption of social media is a direct obstacle to that goal.
Don’t Throw Out the Social Media Rulebook Yet…
…use some of it as a reference guide instead.
Social Media Rule Breaking
Conformity often creates a feeling of comfort, but it also starts to generate acceptable social norms that soon become the de facto standard for the way things get done.
Social Network Ad Spending To Hit $2 Billion
In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.
Social Networks & Portability
Earlier this week, during Marc Canter’s panel at LeWeb, I asked whether we could get a first step on all the social networks toward true social graph portability (which probably won’t happen because it’s too complex to do, because there are too many privacy rules, and because companies aren’t likely to give up their lockin anytime soon — imagine being able to drag all your information along with all of that of your friends from Faceb
Community Relations & Social Media
This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.