As a social media agency, we’re very interested in reaching people through conversations on the Internet.
Chasing Social Media Influence
The concept of opinion leadership – that 90 percent of the world is influenced by the other 10 percent – came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn’t that interesting – within their social networks. The more things change the more they stay the same.
PR Trying to Head in the Area of Social Media?
In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release “out there” easily and affordably. It has also led to Google News inclusion, which has led to boosted SEO of our site.
Remember Hakia and Its Social Network?
Hakia, a semantic search engine, launched a social network of sorts back in October. The purpose of the network was to allow users to connect with others who typed in the same query. While I’ve always wondered why you’d want to do that unless a search engine’s results were lacking, I figured it was about time to see how that idea was going after almost three months. Pluses:
Social Media Marketing: Keep Your Pants On
There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.
MySpace’s Principles for Social Networking
As promised, MySpace makes a big announcement today about “Internet safety.” And no, it has nothing to do with not tripping over your power cord. Naturally, MySpace’s Internet safety announcement is about increasing privacy and safety for its minor members. ReadWriteWeb reports that the updated features will include:
New Social Niche Site For Finding Mentors
Most of us have gotten to a place in our life or career where we need some mentoring, but don’t know where to find assistance. For example: maybe you own a small business and you want to retire soon, and you want to prepare to sell your business, but don’t know how to begin.
Breaking Down Yahoo’s Social Landscape
Yahoo! has been a very influential provider of social services online for quite some time. Over the last few years they have either created or purchased online social sites, here is a quick breakdown of some of the major start-ups and acquisitions:
The Issue with Hyping Social Media
In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.
Pageflakes Has Been Working within Social & Education
Below is an update on what Pageflakes has been working on within the topics of social and education. First some background on Pageflakes