Earlier today, the subject was blogs. Now we’re on to social networks. It seems people in the UK are becoming quite fond of the things, as statistics in two critical areas has jumped since last year.
Social Networks’ Users Open To Better-Targeted Ads
People on social networking sites don’t object too much to the idea of ads, according to a recent study. But before marketers throw more money at Facebook and MySpace, they should know that users also feel ad targeting leaves a lot to be desired.
Social Networking Ad Prognosis Cut
What’s £200 million between friends? Well, in this case, it’s the amount by which eMarketer believes it overestimated worldwide social networking ad spending in a not-too-distant year.
Google Friend Connect – Sharing Social Networking Profiles
First MySpace announced data portability, then Facebook announced Connect, and now Google has Friend Connect. Each is making it easier to share profile information from one social networking site to other web sites (and hoping to be place you go to do that).
Women Make More Friends On Social Networks
When it comes to social networks, a new study shows that men are more likely than women to downplay the first part of the term. Women, according to Rapleaf, tend to have deeper relationships and a greater number of friends.
The UK Leads Europe In Social Networking
Close to half of all people in the UK will be members of a social networking site within four years, a new report indicates.The study found that the UK has the highest number of users in Europe who are members of sites such as MySpace and Facebook. At least 9.6 million people in the UK use these sites and that is expected to increase to 27.1 million by 2012.
Teacher’s Social Profiles; Should They Matter?
The Washington Post pokes around a few MySpace and Facebook profiles of young school teachers and shares the apparently disturbing results.
Britannica Webshare: Encyclopaedia Britannica’s New Social Program
Like most bloggers I know, I tend to link to information resources online when I’m writing about a particular topic. One reason is simply that linking to an explanation of something provides a reader of your content with an opportunity to find out more, or see something in more depth, without you the blogger having to explain it all in your blog post.
Social Networks, YouTube Led UK Searches Last Year
It’s hard to believe data about 2007 is still being released, but a new Hitwise report is interesting, nonetheless. It seems that social networks and YouTube were quite popular last year, with related terms dominating a list of the top ten UK searches.
Social Media Marketing Event
Need to get up to speed on social media marketing? I’m leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it through social media, I can hook you up with a $15 discount. But hurry, the early bird discount ends Monday.