A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.
Matt Cutts Discusses Snippets
First impressions are important, and as people, we prove ourselves with handshakes and “hello”s. In Google’s search results, websites are represented by a paragraph or so of information, and the company’s own Matt Cutts recently took a few minutes to discuss these snippets.
Google Allowing Misrepresented Result Snippets
I’ve asked Google if it’s a "sneaky redirect" per their webmaster guidelines to send some users to a registration page that does not contain the words available in the search results page snippet (the words you searched for).