Almost one month ago, fellow Murdok writer Jason Lee Miller covered the Menu Foods pet food scare. To date, his article has garnered 47 responses – a Murdok record, as far as I know, and that proves a point: various recalls have become a very big deal in recent days.
Statistical Significance – Overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded "anecdotal evidence" than they are with numbers—that’s changing, but slowly. I am wondering if the intimidation might be caused by statisticians themselves.
The Significance of the Mundane
This article begins with a tip of the hat to a scholarly publication called the Journal of Mundane Behavior.