With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?
Should You Invest $39 for More Traffic?
I don’t usually recommend my clients spend any money on search engine placement, but I may be about to change my mind.
How should you organize your work?
Operating your business the right way is very important to generating positive results. Don’t run your business because you have to, but because you desire to achieve definite goals. Depending upon your goals, you need to have a proper level of organization. This action, believe it or not will lead you toward a better work for your business’ sake. In fact, it will clearly define any other action you undertake.
Search Engine Submissions and Re-submissions …how often should you resubmit your pages, and when?
Do you remember a time when search engine submission strategies were fairly easy and worked almost across the board? Sure, we recommended manual submissions, and yes, we recommended daily submission limits, but the strategies were uncomplicated.
Which keywords should you optimize your site for?
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) – a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it’s usually not analyzed enough. Here’s a simple process to see what terms you should really use.
Are You Mac Friendly…Should You Be?
Do you know what Mac friendly that means? When I started out I didn’t. I knew what a Mac (short for Macintosh computer) was but I really didn’t know what Mac friendly meant.
When Calling “Technical Support” You Should Also Reach “Customer Service”
Technical support has long been the department in corporations that offers guidance when end-users have difficulty with mechanical or technological processes. Most of us call a tech support department to ask questions about our computer, our VCR, our satellite dish or perhaps our Internet service. For those of you who manage a technical support team, let me make a gentle reminder that tech support should also provide customer service.
Should You Add an Affiliate Program to the Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you’ve paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?
Yes, You Should Publish an Ezine, and Here’s Why
Why publish an ezine anyway? There are a million of them already, it’s a lot of work, and it requires extra time spent online. Is there really even a point to it?