Online retailers that recommend products that consumers are not interested in perform worse than those that make no recommendations, according to the 2007 ChoiceStream Personalization Survey.
Online Shoppers Have Little Patience
Close to three-quarters of online shoppers (73%) will ditch an ecommerce site within one or two minutes of not finding the products they are looking for according to a survey sponsored by SLI Systems and conducted by Zoomerang.
Holiday Shoppers Look To Online Reviews
Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice
Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.
Cyber Monday Shoppers More Satisfied In 2007
Cyber Monday shoppers were more satisfied with their online experience in 2007 than they were in 2006, according to a new study from ForeSee Results.
Black Friday Shoppers Spend $531 Million Online
A 22 percent increase in sales from last year’s day after Thanksgiving put more money in the pockets of online retailers this year.
Budget Crunches Nudge Shoppers Online
Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.
Shoppers Look To Black Friday Sites For Deals
People who are planning to shop on the day after Thanksgiving or Black Friday are looking online at Black Friday Web sites that feature advanced copies of retailer’s discounts.
Number Of Older (Online) Shoppers Surges
As the holiday season draws nearer, you’ll see them at malls and retail stores in increasing numbers: older people with long shopping lists. But people at or over the age of 55 are increasingly likely to spend money online, too.
Online Retailers Responsive to Shoppers
As online shoppers become more discriminating, retailers must provide a consistently positive experience, according to a Shop.org study "The State of Retailing Online 2007", conducted by Forrester research.
Online Product Information Important To Shoppers
Being able to research products online is important to retail shoppers. Ninety-one percent of online shoppers said it was "important" or "very important" for retailers to offer in- depth product information online according to WebCollage’s 2007 "Survey of Online Consumer Product Research Habits."