U.S. online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research.Consumers are pessimistic about the state of the economy but they still have a significant interest in the ability of the Internet to save them money. Forty-eight percent of consumers, compared with 41 percent in 2007, said they can find the best values and deals online.
Online Shoppers Expect Better Service
While online shopping remains popular a new survey done by Harris Interactive for Tealeaf found that the majority (87%) of users conducting transactions on the Web have experienced problems.Among those who experience an online transaction issue, 41 percent would switch to an online or offline competitor or abandon the transaction completely. This represents a $57 billion potential impact to revenue on shopping sites.
Study: Online TV Content Ads Connect With Car Shoppers
Online television is nice for all sorts of reasons – the convenience, the selection, the lack of cost. And for advertisers, online content linked to television is nice because it’s helpful in selling new cars.
Only 44% Of Online Shoppers Are Happy With Company Web Sites
A majority of online shoppers (74.5%) said they use a company’s Web site to get information about a product or service, but less than half (44%) said the information met their needs a new study from ServiceXRG, "Influencing the Online Experience," found.The study surveyed around 1,000 companies and online shoppers to find out how people use search for online support, do product research and take part in shopping activities.
Online Holiday Shoppers Less Satisfied
Customer satisfaction with the online retail during the 2007 holiday season fell slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction Index.
Female Shoppers Look For Electronics Online
If you can do so without freaking her out, look at the nearest female. Is she dripping with electronics gear? New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.
Price Drives Online Holiday Shoppers
Price and free shipping are on the minds of online holiday shoppers this season. Forty-three percent said price was the most important factor and 18 percent cited free shipping, according to a recent survey by Synovate of Chicago for Guidance.
Web Retailers Keep Holiday Shoppers Merry
Holiday shoppers report higher satisfaction with the online shopping experience this week compared to both last week and last year, according to the ForeSee Results Holiday Retail Benchmark.
Shoppers Spending More Time Researching Online
Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.
Shoppers Should Read Online Privacy Policies
The New York Public Interest Research Group has released a report on online shopping privacy policies detailing how online retailers protect customer’s identity.