No one debates the existence of those who would perpetrate click fraud on advertisers for financial gain. Gaining a better idea of the scope of the problem has been harder than pinning sand to a wall.
Is Google Shifting Site Targeting Program to CPC?
At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued that while he liked the control of Google’s Site Targeted flavour of content targeting, he wasn’t so fussy about the CPM-based pricing model.
Google Employee Tide May be Shifting
Google has been the darling of the employee/recruitment world for a while due to their upwardly mobile stock price, reputation, place where smart people are, and lavish employee perks.
Google Foes Shifting Tactics
Topix.net’s Rich Skrenta said that Google is the environment and not the competition in search; Yahoo, Ask, and Microsoft have been working to define a new environment where the top of the search results delivers what a person wants to know.
ABC Goes to Time-Shifting
The big announcement today was … ABC is unveiling the new ABC.com to showcase the new theatre that will allow viewers to see certain ABC shows immediately the next day. That, in a way, is cool.
P2P Shifting Away From BitTorrent
Services like eDonkey have picked up the load for file sharers as a result of law enforcement action against illegal “tracker” sites.
Broadband Speed Freaks Shifting To Overdrive
Broadband access through TV cable could smoke the competition shortly with predictions of 100 megabits-a-second download speeds as early next year. This is 50 time faster than average download speeds on the market now.
Shifting SEO Landscape — Paid Inclusion out of MSN
Here we go again. It’s search engine earthquake time. It’s of smaller magnitude on the imaginary SEO Richter scale, maybe a 3.5, but newsworthy none-the-less.
8 Ways to Defend Your Media Dollars Against “Time Shifting”
Personal video recorders, PVR’s, are hot. So hot in fact, they are making a significant contribution in the frying of consumers’ attention spans. What’s an advertiser to do when the most affluent customers aren’t compelled to watch TV commercials and are, in fact, actively avoiding them?