One of the difficulties in selling a service is that potential clients (we’ll call them “prospects” here) often don’t know whether they should be using what you provide.
Show Them The Money – Marketing HR Services to Other Managers
Note: Although this article discusses the HR function it applies equally to other corporate services.
Should You be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you’d increase sales. So you advertise in the most likely media for potential clients to read about you. But there’s no response. Why?
Three Things You MUST Know if You’re Selling Products or Services Online in 2004!
2003 was a big year for me, and for everyone on my team at The Internet Marketing Center. We finished with a “bang” by launching the new Version 2004 of our flagship course, The Insider Secrets to Marketing Your Business on the Internet… and as the new year begins, we’re working like crazy, developing and testing some really exciting new strategies and software to help you explode your profits in 2004!
Middleware is Dead. Long Live Shared Services.
IT is continually and increasingly being pressured from the business world to justify the value it brings to the company given the huge investments it absorbs. Quite rightly so, and thankfully we are moving into a new era of how we think about technology systems, moving away from duplicating data and platforms to both cause the need for EAI and the problems and costs associated with its implementation. Designing to access, real-time shared services will eliminate this unnecessary step and simultaneously design IT to naturally reflect and enable the cross-company business processes it is intended for in the first place.
The Singularity: From XML Web services to Intelligent Agents
The most important idea behind the On Demand Network and central to its design strategy is a concept known as The Singularity, the evolution of the Internet and other networks combined with XML Web services and other technologies to enable one global computing environment.
Mobility and Agility With Web Services
The continuing convergence of standards to allow remote applications to communicate securely and intelligently will see the Internet evolve to a single computing environment where business processes can be quickly interconnected in a “Plug and Play” manner, a concept described as ‘The Singularity’.
Exploring Data Islands and Web Services
Please note – Data Islands are exclusive to Internet Explorer!
This month we start a two part series on Data Islands. Part 1 explores how we can use Data Islands to embed XML and XSLT into a browser, and manipulate that data using DHTML. Part 2 will illustrate Data Islands and Data Binding, and how to update data from the browser with Web Services and XMLHTTP.
Microsoft’s Services For Unix
Gosh, you’d never expect me to say something pleasant about a Windows machine, would you? Well, actually that’s not entirely true: I’ve been known to grudgingly admit that while it isn’t Unix, Windows XP Professional really isn’t awful. In fact, if you can live without Unixy stuff at your beck and call, Windows XP is pretty good – there are even things I actually LIKE about it.
Web Services Choreography
In this paper, Prasad Yendluri, Principal Architect at webMethods, takes a closer look at the WSCI and the BPEL4WS specifications, and examines they approach Web services choreography from different paths and employ different models.