The worst possible mistake some people can (and will) make during the next few weeks will be to cut back on their advertising campaigns, thinking this is not the time. Here’s a sample of some of what they are going to be erroneously thinking.
Everyone’s tapped out after spending for gifts. Nobody’s going to be using their computers during the Holidays. People are going to be too busy visiting and planning for New Year’s and won’t pay much attention to the Internet. People will get angry with you if you have the nerve to ask them to spend any money right after the Big Holiday.