Some businesses unknowingly set up barriers which make it difficult for customers to purchase their products.
How You Can Use Pain and Pleasure When Selling
I bought a new notebook computer yesterday.
Selling Your Online Business
I was fortunate enough to spend a weekend in Monte Carlo recently and being surrounded by the luxury yachts and other symbols of extreme wealth got me thinking about retirement.
Maximizing AdSense Revenues via Up-Selling
If you go into any Blockbuster Video store, you quickly notice the company’s use of a classic marketing technique – up-selling correlated products.
On-Demand CRM Recieves Praise in Best-Selling CRM Book
Salesnet Praised By Leading CRM Industry Guru For “Simultaneous Commitment To Everyday Sales Teams And Sales Processes”.
Boost Your Selling Power with Your Call-to-Action Phrases
Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act.
Are you Selling Value?
There is more to selling than offering the lowest price. In fact, sometimes “value” has absolutely nothing to do with price. If you are not offering a total solution that meets the critical needs of your prospect, then your buyer will likely buy from someone who can. Value is an extremely part of the selling equation. Your prospects want a superior product or service – one that comes with added benefits such as technical training, extended warranties, top-notch customer service, implementation support, consulting hours and more. They want assurance that if they have a problem or question down the road, you’ll be there with a solution.
Transforming Objections Into Selling Points
You’ve been working with a prospect, moving closer and closer to a sale. Just before you clinch the deal, they decide to go with a competitor’s product or service. They may say that your firm is too small, or you charge too much or they decided to work with a friend in the business after all, or all of the above. How do you keep this from happening again?
The Missing Link: Selling the Link
McDonalds…They pretty much have nothing to do with links, except that I ate there today. I changed my usual order of three McChicken sandwiches without lettuce to two McChicken sandwiches without lettuce.
Five Things More Important to Buyers than What Youre Selling : Part I
No matter what customers say they want, what they’re really looking for is “something special.” They can’t quite describe it, but when they find it, they know.