Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though we all know we need to “sell” our products and services, many of us feel fearful or anxious about actually doing so.
Best Selling Authors Know Promotion!
Everybody wants to be a bestselling author. They hear about them and may even read their books, however although there is thought to be a secret to getting your book noticed and on some of today’s best selling lists, there really isn’t.
Know These Five Audiences to Write a Top Selling Book
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Are You Selling to the CEO without Knowing It?
CEOs take much the same energetic, visionary approach to buying as they do to selling. Whether or not you plan to sell to them directly, it behooves you to understand how they approach buying, as the head of the buying is usually the ultimate “Approver” within that organization.
What really is customer-focused selling?
As salespeople, many of us have been conditioned to see things through our own eyes and our sales behaviors are based on these perceptions. Seeing a buy/sell relationship only through our own eyes, however, should be a thing of the past.
Competitive Selling Skills
Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer? Selling in today’s marketplace reminds me of that line from ABC’s Wide World of Sports: “The thrill of victory and the agony of defeat.” For the salesperson in the arena, it’s winner take all.
Stealth Selling and Online Marketing
There’s a hilarious yet so fruitful money-making formula, that can be deployed by anyone doing business on the Internet.
Why communication is so important when selling to a global market
Today it is easier than ever to start and run a global business. Our advances technology has made the world shrink into one manageable market.
Book Selling Is Not A Dirty Word
Selling–a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.
3 Quick Tips for Selling More on Your Website
Recently, after a delicious dinner, a long-time friend said to me, “I’m at my wit’s end. I’ve got traffic. People are clicking on my product pages. Why aren’t they buying?”