AIDA.
I hear it all the time. People trying to teach sales skills or ad copy. People that have watched one too many sales-based movies.
Selling To Your Difficult Person
We all have people whom we find difficult. We don’t understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as difficult gets in the way of our selling effectively and their buying wisely.
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business – regardless of what you sell, how you sell or where you sell it.
Enterprise ROI selling
IT vendors have accepted the fact that closing deals today requires proving that their products deliver substantial value. But, with some budget relief in sight for 2004, vendors may be optimistic about the return of the happy days of pre-bubble selling — and they could abandon their commitment to ROI-based selling programs.
Selling B2B Services – Converting Warm Leads Into Eager Clients.
One of the difficulties in selling a service is that potential clients (we’ll call them “prospects” here) often don’t know whether they should be using what you provide.
The Art of Selling (and Some Tips to Help You Manage Your Sales Team)
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There’s a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.
Three Things You MUST Know if You’re Selling Products or Services Online in 2004!
2003 was a big year for me, and for everyone on my team at The Internet Marketing Center. We finished with a “bang” by launching the new Version 2004 of our flagship course, The Insider Secrets to Marketing Your Business on the Internet… and as the new year begins, we’re working like crazy, developing and testing some really exciting new strategies and software to help you explode your profits in 2004!
Maximize Selling Efficiency By Minimizing $PACE ($ Per Active Customer Established)
Contact ALL the market niche customers once – Play the percentages. Do it in such a way they will want to talk to you.
Make Your Website Four Times More Selling Effective
You may have found this title somewhat surprising. Why precisely four times? Well of course it isn’t true. In your case it may be ten times. Or it may be less. What is absolutely certain is the following. If you are not already applying the practices set out in this Newsletter, then the selling effectiveness of your website can be increased by a significant multiple.
Help! My Site isn’t Selling Anything!
A few weeks ago, I received a question from a reader who saw one of my articles in Murdok. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he’s not making sales. His question is pretty basic: Why?