Tag: selecting

Selecting Good Stock Photography in the Age of Digital

The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail.

Selecting A Business Name

Picking a name for your new enterprise can be a daunting task. Spend the time required to make a wise choice on this key component of all of your future sales and marketing efforts.
While the quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, the costs down the road to make a change to your business name are enormous.

Selecting a Search Engine Optimization Company

There are many factors to consider when selecting a search engine optimization company. Unfortunately, many businesses that haven’t previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept. The following article, divided into five major topics of consideration, is intended to help in the selection process.

5 Key Factors to Consider When Selecting an Outplacement Firm

With today’s economy, more and more companies are finding themselves faced with the situation of having to reduce headcount to remain competitive. Here are five key factors to consider when selecting an outplacement firm if your company is ever faced with a workforce reduction.

1. Types of Services Provided.
One decision you will need to make regarding outplacement is whether your displaced workers would benefit most from group or individual one-on-one outplacement. For the majority of outplaced employees, if your budget permits, individual outplacement is the preferred option since it provides one-on-one support that will help them move forward more quickly than they would on their own.

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