Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How’s that for a metaphor?
Jill Whalen Search Marketing Seminar Hits Dallas
I got a ping from another old school SEO, Jill Whalen recently about her next search engine marketing seminar.
A9 Search Embraces Live Features
The partnership between Amazon.com and Microsoft for search services has led to a massive overhaul of the functionality for A9.com, the search engine operated by Amazon.
Measuring Internal Search w/ Functional Web Analytics
This is Part IX in an (epic) Series on Functional Web Analytics.
Ask Storms In And Shakes Up Search
Updates to results appearing on Ask.com for weather- and earthquake-related queries have provided more visual information and several new features.
Podcasting Search Engine The Good And The Not
It is much easier for search engines to index text blogs than podcasts or videoblogs. At present, search engines are using link text and the text surrounding the links to podcasts and videoblogs as a means to index their contents.
Local Search Led By Google, Yahoo
Those two Internet players own nearly 60 percent of the local search market, which continues to grow at a strong pace.
What Yahoos Problems Mean for Search Marketing
Last week, Yahoo’s announcement that online ad sales growth was slowing sent Wall Street, and the wider business world, into quite a tizzy.
Search Shows Your Political Thoughts
The queries people make at search engines demonstrate what is on the minds of the electorate, as the latest data from Hitwise indicated. Abortion, war, and illegal immigration were among the issues U.S. searchers looked for in queries for the twelve weeks leading up to September 16th.
Microsoft Deploys Live Search On Nokia
Microsoft and Nokia reached an agreement that will place Live Search into Nokia’s Mobile Search platform, which will make Live Search available to users of Nokia’s high-end N Series multimedia phone and S60-compatible devices.