Yahoo! and comScore released the results of a joint research project, entitled “Close the Loop: Understanding Search and Display Synergy,” aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.
Search Engine Strategies Chicago
Later this afternoon Thomas and I will fly out to Search Engine Strategies in Chicago where I’ll be covering some sessions, doing more video interviews, taking lots of photos and the best parts: learning and networking. I will also be sitting in on the Social Media Optimization panel with Neil, Rand, Andy and Todd.
Search Pushes Retailer Traffic
Getting to an online retail storefront doesn’t always involve going straight to the front door, as many people depend on the traffic cops of search to point them in the right direction.
MSN Launches Live Search for Mobile Beta
As the use of mobile phones in everyday life continues to grow, using the mobile Internet technology available with most of these services is expected to increase as well. As many of you know, searching is the second most popular Internet task next to email. Because of this, it is little surprise the search engine […]
Search Engines Acknowledge World AIDS Day
The statistics involved with the AIDS epidemic are staggering. A visit to any AIDS awareness site confirms this. 6000 children orphaned daily because of AIDS… 180,000 in a month… The facts are almost overwhelming. Because of the need for AIDS awareness on a worldwide scale, December 1 is acknowledged as being World AIDS Day. The […]
Changes for Yahoo Search Marketing Bidding
This change has been forthcoming for some time now.
Sadly (Or Not), Search Mirrors Life
Save your judgments, o cultural elitists, as the holidays descend upon us once again and the masses search, in real, true harmony, for their true hearts’ desires: consuming mass quantities and dishing the dirt.
New Search Engine Marketing Certification Choices
As demand increases for skilled workers in the search engine optimization and search engine marketing industries, more educational options have become accessible during 2006. The latest option is called “Certification Pathways”, offered by the Search Engine College
Paid Search Tough to Manage
It’s no secret to those of us who deal with paid search every day that managing campaigns can be a handful.
Advice for Search Marketing Firms
Back in September, I posted the Top 10 Mistakes Search Marketing Firms Make.