This week’s Zeitgeist, Google’s list of top search gainers, is a mix of homage and pop culture, as the searching populace remembers past leaders and ailing crooners while keeping up with current events.
Japan Reconsiders Copyright Law For Search
The Japanese government plans to amend existing copyright laws to make allowances for search engine indexing, according to Japan Today.
ScobleSearch: Search What Scoble Reads
If the mythology is accurate, you can’t keep up with Robert Scoble’s reading and blogging habits.
Keep It Simple, Sergey – Mobile Local Search
As we have suggested before, Mobile Local Search will be the biggest Internet application in use and in cash spin-offs.
Yahoo Releases School Search Service
Yahoo’s unveiled a new search tool that may prove extremely valuable to parents. Created in conjunction with GreatSchools.net, the service allows users to search for elementary, middle, and high schools within a particular city or zip code. The tool then provides fairly detailed reports on the schools it finds.
Search: Top 5 Is The New Top 10
Microsoft released the results of an eye-tracking study focusing on the impact of search ranking, and more provocatively among industry experts, the impact of informational snippet length on user task performance. The early (and already debated) conclusion is that 1. a top 5 rank, not top 10, is crucial; 2. snippet length has a direct impact on search success.
UK Hangs Search Engines Out To Dry
Search engine companies are out of luck, at least for the time being; the British government has announced that it will not support “a change to the UK E-commerce Regulations which would give greater legal protection to search engines and other intermediaries.” A European Commission review will decide the matter instead.
Brady Creates Search Buzz After Playoff Win
The New England Patriots pulled off an improbable upset by defeating the top seeded San Diego Chargers last Sunday in an AFC Divisional Playoff showdown. Coming off the victory, Patriot quarterback Tom Brady is enjoying a newfound surge in popularity according to the Yahoo Buzz Log.
Google Reader’s Search Function: Where is it?
Now that I subscribe to over 100 blogs with Google Reader, I skim posts making a mental note to come back later and read the whole thing.
Live Search Clicks For The Cause
Using Microsoft’s ‘Click for the Cause’ Live Search site will help generate donations to NineMillion.org, the United Nations’ child refugee organization.