Click-through rates could be so much better for your site if you only…well, keep reading to see what some sharp industry pros had to say with their Paid Search Tips.
Search Marketing Standard Highlights for Autumn
The Autumn edition of Search Marketing Standard came out last week. I find this magazine great as it features many articles of a high quality, plus it’s nice to read about SEO offline for a change, so I’ve listed some of the things I found of particular interest from the latest edition:
YSM’s Tips To Build Search Campaign Curiosity
The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
Google Testing Search Result Categories
Google appears to be testing categories in its search results, according to reports in a webmaster forum, dividing results under headings like "comparison shopping" and "reviews."
Search Rules Advertising As Media Diversifies
Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.
AskCity – Embedded Maps, Re-Routing & Zip Code Search
Ask.com’s AskCity, their business search product, has added the ability to share maps by embedding them in a website, just like Google Maps did 20 days ago*.
When Spies Do Search
The Central Intelligence Agency launched CIA Wire, a service that will help users of the Library of National Intelligence sift through available information from participating agencies.
Hip, Dead, Or Naked, People Will Search For You
Honestly, following search trends is like looking into the Mirror of Erides. You could just sit there and go mad from looking at it. Some things stay the same, and some of those same things disappoint you, but invariably you ask who or what or find a new thing that disappoints you.
Squidoo Builds People Search SquidWho
Squidoo has launched a new portal called SquidWho
Google Reader Shows Up With Search
File this under: “What took so long?” Google’s online feedreader now has a search box for doing queries within a person’s subscribed feeds.