Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:
Yahoo Testing AdSense for Search
In an announcement made just moments ago, Yahoo has formally decided to try a limited test of Google’s AdSense for Search program in their search results. From the release:The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
Universal Search = Fewer Clicks
ComScore’s James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.Google’s latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.
Google Gives Advice On Universal Search
Google had posted ‘recommendations on how to take advantage of universal search’ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.
Yellowpages.com Tops In Search Activity In 2007
A study into national Internet Yellow Pages (IYP) search activity, found shifts among the top sites in 2007 partly due to new strategic partnerships according to comScore.The IYP search market leader in the fourth quarter of 2007 was Yellowpages.com Network, which formed multiple partnerships with sites including Areaguides.net and 411.com, enabling them to be the leader in total IYP searches.
Paid Ads In Google’s “Search-within-Search” Feature Are Gone
Instead of garnering appreciation, Google’s ‘Search within Search’ feature came under intense criticism since the day of its launch.
Google Should Stick To Its Search Principles
Please welcome Google to the damned-if-I-do-damned-if-don’t club. The superiority of search results is what led to Google’s dominance, and investors have pressured the company to get back to its core competency while raising revenue. As soon as they do, though, retailers pitch a fit because things become too fair.
Problem With Google’s “Search in Search” Function
We recently reported on Google’s new search in search functionality where Google offers users the ability to search a site within its SERPs (search engine results page).Search in search is aimed at helping searchers get to their desired information more directly from Google’s results. The concept sounds great in theory, with searchers being able to filter through a site’s content direct from the results page.Well it’s great until it presents competitor sponsored listings when displaying the internal search results from a particular site.
Retailers Panic Over Google Site Search
Google made it easier for people to search within a small number of sites by adding a second search box to the top results for those retailers.
Search Engines Shaky In February
February’s over, and according to new comScore statistics, almost all of the major search engines should be glad to put it in the past. Microsoft and Yahoo both saw a shrink in market share, and Google’s query growth was less impressive than it’s been in previous periods.