Today Google announced two new tools for Enterprise Search – Side-By-Side search comparison and new connectors for the Google Search Appliance. Both of these features are available in Google Enterprise Labs.
Side-By-Side Search Comparison
Google and Predicting Search Trends
Update: Google has a fascinating research paper available about how it predicts search trends. Some of the key findings from this research are highlighted in this post at Google’s Research Blog.
Yahoo And Microsoft Can Be Competitive In Search
Yahoo and Microsoft combined have an opportunity to be competitive in the search marketplace even though they trail considerably behind Google, according to a new analysis by comScore.
In June 2009, Google had 65 percent of the U.S. search market, compared to 28 percent for Yahoo and Microsoft combined. Despite lagging in terms of overall search share, the combined searcher penetration of Yahoo and Microsoft was 73.2 percent, not far behind Google at 84 percent.
Social is Only Going to Become More Important to Search
Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.
Google Talks Future of Search Advertising
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.
On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.
Facebook Just Became More Important to Search
Facebook has begun rolling out a new version of its search feature, which it began testing with a select few last month. Of course, this would be real-time search, in the company’s latest effort to move into Twitter territory.
A Look At Mobile Local Search
In the session "Keeping it Local: The Convergence of Phones & Local Search," the panel discussed the impact of mobile search.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Search, Social Media, And Missing Persons
Although search engines can be used to look up songs’ names, and with Facebook, you can keep track of your friends’ antics, search and social media can serve more important functions, too. And at SES San Jose, a session focused on using these resources to find missing persons.
Where’s Bing’s Real-Time Search?
Google is working on an update called Caffeine, which will increase the speed at which it indexes content. This could be a step toward Google’s incarnation of real-time search. Facebook has just started rolling out its own real-time search feature, much like Twitter’s, which has been around for some time.
Bartz Claims Yahoo’s “Never Been A Search Company”
This isn’t, to be honest, breaking news in the sense that the Microsoft-Yahoo deal was. But neither is it a "man bites dog" bit of Friday fluff. We just have a quote from Carol Bartz claiming that Yahoo’s "never been a search company."