Tag: search

Search Marketing for Non-Profits

Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It’s long (about 70 pages) but it’s a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Google Grants, a program that provides non-profit organizations with free advertising in the paid search listings.

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