Google respects simplicity. That’s clear based on the design of their home page (assuming you don’t use iGoogle). It’s changed very little since the beginning. It’s simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search.
Search Ads Vs. Display Ads?
Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas. Why Not Use Both?
Five Ways To Boost Google Product Search Sales
Google has been pretty good about providing holidays tips lately. They’ve discussed ways of getting found in Google Product Search easier, and they have continued with this theme in a new blog post on the Official Google Base Blog.
Google Makes it Easier To Get Found in Product Search
Last week, we looked at ways you can use Google to boost your clicks and conversions for the holiday season. One tip we discussed was submitting your products by data feed to Google Product Search.
Google Groups Search Moves To Include More Forums
Internet forums can be invaluable resources; they’re where experts on all sorts of subjects gather to discuss problems and new developments, or simply make friends. So it’s more than a little important that the Google Groups site now attempts to return search results from all over the Internet.
Video Search To Use Internal Content
Today the WSJ profiles a number of video search engines that actually seem to be getting smarter. Instead of relying on external meta data to determine the content of a clip, these engines are looking to data internal to the clip itself—including dialogue and people (or characters) appearing in the clip. And yep, one day YouTube might not be the #1 video search engine (although they may still be the #1 video hosting site).
Search Engines Embrace the Halloween Spirit
Search engines celebrate Halloween with festive visuals, interactive elements, and themed search results to entice users.
Nielsen Puts Google Down In September Search Rankings
According to Nielsen Online, nothing earth-shattering happened in terms of search rankings between August and September; Google didn’t finally corner three-fourths of the market, and no major competitors switched positions. There were some significant losses and gains, though, and they affected the top search companies.
Google Resolves Book Search Lawsuits
Google’s book-scanning and -sharing problems are, in short, almost gone. Pending the approval of the U.S. District Court for the Southern District of New York, Google has agreed to a host of steps that will satisfy the Authors Guild, John Wiley & Sons, the McGraw-Hill Companies, Pearson Education, the Penguin Group, and Simon & Schuster.
Microsoft Playing With Social Search Personalization
The customer who says "I don’t like that" is loathed by companies everywhere. Their ideal customer says "I don’t like that," explains why, and offers a reasonable suggestion, instead. Microsoft is trying to bring users possessing this mindset to an experimental search engine called U Rank.