Early in June of 2002, I was assigned the task of researching the latest and greatest in enterprise search engine technology that would be appropriate for use in an E-Government Portal.
The Search Engine Soap Opera
Just like the TV soaps, the search industry has a strange and illogical history. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, “good” engines decide to turn “evil” in the grab for market share, new industry darlings were born and so on.
How Pay-Per-Click Search Engines Work
The best way to market your websites these days is with pay-per-click search engines and the best of course is Overture, previously GoTo.com. Google is very good, too.
Tell the world? Tell the search engines!
Okay, okay there are no big surprises with this promotion method. Search engines represent the best way to get traffic to your site, day after day after day. But which search engines are the most important?
Cost Per Click Campaign vs. Search Engine Registration
If you are like most small companies and don’t have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?
Controlling Search Engine Spiders
Sometimes you have pages on your website that you don’t want the search engines to see – maybe they’re not optimized yet, or maybe they’re not quite relevant to your site’s theme. In other cases, you want to get rid of some annoying search robot that’s cluttering up your logs. Whatever your reason is for wanting to keep the spiders under control, the best way to do so, by far, is to use a “robots.txt” file on your website. Robots.txt is a simple text file that you upload to the root directory of your website. Spiders read this file first, and process it, before they crawl your site. The simplest robots.txt file possible is this:
A Look at GRSeo Software, Search Engine Optimizer
Are you having problems achieving top rankings with your Web pages? Are you interested in learning what to do with your Web site to boost your chances at more visibility and targeted traffic that converts to sales?
A Few Lines On Search Engine Mystery
In my series of articles on traffic, I would like to drop a few lines on the secrets and mysteries around search engines. Search engines are without any doubt a substantial source of traffic and a desirable step to reach on the way to the online success for every webmaster and netpreneur.
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the “skeleton” of your Web site?
How to Get FLASH Indexed in the Search Engines
Note: The example portions of this article have been removed. However, you can view the article in its entirety at: http://www.academywebspecialists.com/newsletters/0702.html
Perhaps you can relate to the involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content