Many of my web design clients are initially surprised to learn that, even though they now have a website and can view it on the Internet, their site cannot be found via the search engines-even if they search on the domain name itself! If you have decided to invest in a website for your business it is important that you have some understanding of the terrain.
Search Engine Optimization What is it? Why does it work?
If you build it, will they come? That depends. Can your potential clients find your business’ web site when they search for it online? If you haven’t thought about optimizing your site for search engines the answer is probably no. By ‘optimizing’ your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.
Optimizing For Search Engines
Optimizing a page for search engines requires various steps for different engines. Getting into the specifics for each engine would take volumes, because different engines use different factors in their algorhythm when they “rank” a site. The specific items you can tackle for any page of any site are the following: keywords, title tags, copy writing, meta tags, alt image attributes, hyperlinks, and headings. Here’s a brief explanation of each.
Link Building For Top Search Engine Placement
For many, the idea of optimizing a website for top search engine placement means entering some META tags, maybe titling the page appropriately, and then you’re done. A long time ago, in an SEO galaxy far FAR away, this tactic worked. Unfortunately for those optimizing their websites, and fortunately for those using search engines to find information, this is no longer the case.
Duplicate content in the search engines
Reader question: If I have my web site www.depression-therapist.co.uk and then got another, such as www.depression-therapist.com or www.depression-anxiety.com would I be in effect causing search engines to think I am spamming, if both sites have the identical written content? Will they take one or both of my sites off their search engines? Or will I have to make BOTH sites different? I would be grateful for any thoughts on this.
The Winners` Search Engine Strategy
For most websites, the only way you`ll gain any significant long-term traffic is through the search engines. How else will the world discover and decide to investigate your otherwise-unknown website?
Doorway to High Search Engine Ranking
You’ve submitted your web page to hundreds of search engines, but every time you check your traffic stats, you don’t see the flood of visitors you were expecting. What’s the problem, why aren’t they coming?
Frames and Search Engines
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
What You Must Do To Get Ready “Before” You Submit to Search Engines.
Now that your web site is ready to submit you just can’t wait to get it listed in every search engine on the Internet. Before you submit your site, here is a checklist of what you will need.
Search Engine Positioning Secrets, Keywords & Web Site Submission Optimization
Search engine positioning
High search engine positioning brings traffic. That’s good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine.