Tag: search

Search Engine Wars – Innovate To Survive in 2004

After being blind-sided by the Google Florida update, many webmasters and SEO’s were reeling from the results. The message is clear: you can’t rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.

Search Engine Optimization – An Overview

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.

Search Engines & Optimization

Search engines, search engines, search engines….Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?

URL Structure and Search Engine Optimization

Reader Question: I just came across your article in Murdok on keyword registration and found it very helpful. The article also stated that you might answer other SEO questions, so here goes: We are a stock illustration agency and our site is programmed in a Mac environment and served on a WebStar server. Because of our heavy lasso coding, we must use the tag “.lasso” on most of our pages. Does this negatively affect our search engine rankings, and so, is there way to work more effectively with the situation? Any input would be most appreciated.

Will Microsoft Search Kill Apache?

Microsoft dominates the software world because they are better at strategy than anyone else. Beginning with the way they beat everyone to the punch with Altair BASIC, to their decision to embrace the PC platform, over and over we see very sharp strategy from Microsoft. MSN is already a very popular search service. They’re also an ISP, and a major portal. 1/3 of web users use MSN for one thing or another, not necessarily search, but MSN is already big. They serve about 12-15% of the searches on any given day.

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