In the session "Search Engines on Auditing" the speakers discussed how search engines handle auditing concerns.Richard Zwicky, Founder & CEO, Enquisite, discussed auditing issues with PPC and how they try to figure out what went wrong. Analytics ecosystem:CollectAnalyzeReportOptimizeMonetizeWays ad networks protect you:Invalid/discounted clicksReal time behavior analysisProactive filteringOver-time analysis
Search Advertising For Beginners
In the session "Search Advertising 101" the speakers offered advice to those who are new to the search advertising industry.(Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Yahoo Investor Wants Search Business Sold To Microsoft
Ivory Investment Management can’t order anyone to do anything. Since it’s only in control of 1.5 percent of Yahoo’s stock, Ivory may not even be able to make suggestions using a loud voice. Still, the investment firm is adding to all the previous Yahoo-Microsoft mess by recommending a sale of Yahoo’s search business.
Google Adds Magazines to Book Search
Google’s quest to organize all the world’s information has taken another step forward today with the announcement that magazines are now appearing in Google Book Search. In time, these results will also become part of regular Google searches.
Integrating Search into the Offline World
The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing. Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.
Experts Discuss The Future Of Semantic Search
It’s not the key to flying cars, and perhaps we also can’t count on it to provide clean energy or miracle cures. The development of semantic search is of huge importance to search companies, advertisers, and the average user, however, so a session of the same name addressed the question of "Semantic Search: How Will it Change Our Lives?"
Test Your Search Knowledge In New Contest
Do you think you are a Search Engine Marketing expert? If so, you will now have a chance to prove it.Marin Software along with Search Marketing Expo-SMX West has launched the Biggest Search Geek Contest.
Yahoo Real Estate Unveils New Search Experience
Pity the poor person who’s trying to sell a house in this market; with prices diving and places available on almost every street, they probably won’t get a great deal. But an updated Yahoo Real Estate aims to make sure sales at least occur, and it might become a buyer’s dream.
How Much Demand Is There for Open Search?
Yahoo’s Build your Own Search Service, otherwise known as "BOSS," is described by Yahoo as "a truly open API with as few rules and limitations as possible. It is designed to allow developers to build search solutions that "can compete head-to-head with the principals in the search industry."
YouTube Enhances Embedded Search and Audio Library
YouTube has a couple of new things going on worth noting. First off, if you nave not noticed by now, embedded YouTube videos now carry a search box at the top. This only appears when you mouseover the top portion of the video, and disappears when you move away.