Today, June 2, 2004, search engine Google announced the availability of its upgraded Google Search Appliance. GSA is a hardware/software package designed to deliver Google-quality search results on intranets and public websites.
Atlas DMT Adds More Search Engines To Atlas OnePoint
Atlas DMT, a digital marketing technology provider, announced today the addition of LookSmart and Mirago to their line-up of supported search engines for their Atlas OnePoint paid search management tools. The company also unveiled its currency conversion tools for its web analytics and conversion tracking service, called the Atlas OnePoint ProfitBuilder.
Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.
What Lies Ahead For Local Search Engine Technology
No topic has received as much coverage recently as that of “local search” – the ability to find search results that are targeted to a users geographical preference. Google, Yahoo and Ask Jeeves are all making impressive advancements with local search, but there is another company that is vying for the local search crown.
Lushe Allows Google Search Of Favorite Websites
A new Google hack appearing at Lushe.net allows users to designate a favorites list and have Google search only the sites within the list. Glen Murphy, a web developer who has completed a number of successful web experiments, created the hack.
Microsoft Reveals Details On Upcoming Search Technology
At the Goldman Sachs Internet conference Wednesday, May 26, 2004, in Las Vegas, Yusuf Mehdi, head of Microsoft’s MSN portal disclosed details of Microsoft’s upcoming search technologies. Mehdi revealed that Microsoft is concentrating on “end-to-end” search capabilities, not just internet search.
Optimize Your Entire Site For The Search Engines
Reader question:
I read somewhere that every single page on a Web site should be optimized for the search engines. I do not have the time to optimize my entire database-driven site, but my site still relies on search engine traffic for business. If people do not have the time or the budget, what are the best optimization strategies to implement? What do you consider the minimum number of pages to optimize?
Interchange Partners With YellowPages.com For Local Search Advertising
YellowPages.com and the Interchange corporation have agreed to a partnership designed to enable YellowPages.com to offer cost-per-click advertising services to businesses via Interchange’s Local Direct search platform.
Total Sports Online Launches Megasoccer Search Engine
As part of its Megasearch Project, a project that makes use of the Fast Search & Transfer search technology, Total Sports Online ASA has launched MegaSoccer.com, a “topic-specific” search engine devoted to the world of soccer.
ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.