As search engine use continues exponentially, there are apparent trends that searchers are employing when they perform queries. The most noticeable being that search engine users are mainly interested in results that appear on the first page of the SERPs (search engine results pages), or the “10 blue links”, as they are called by Daniel Reed of Ask Jeeves.
Why Investors are Afraid of Search Engine Marketing
The Search Engine Strategies conference, in San Jose, is full of exuberant professionals and entrepreneurs eager and excited to learn more about the search industry. Amid the din of optimism and over-caffeinated exuberance there are a few words being spoken that are, shall we say, somewhat less than ebullient. It’s probably no surprise to anyone who’s been paying attention to tech stocks of late that most of the downer talk here has to do with investors.
Is Personalized Search the Future?
Personalized search is viewed as one of the directions search may head in the future, as Search Engine Watch’s Danny Sullivan pointed out at the Search Engine Strategies San Jose conference.
The Upside of Search Engine Marketing
One thing you can count on at an SES conference is a solid staple of presenters. Safa Rashchty, managing director of Piper Jaffray certainly qualifies. Mr. Rashchty holds a master’s from Boston University, a bachelor’ degree in engineering from Purdue, and is a regular on CNBC and CNNfn. In other words, he knows what he’s talking about.
Yahoo Talks Personalized Search
During the Personalizing Search session at today’s Search Engine Strategies San Jose, Yahoo’s Jan Pedersen got personal. Personalized search, that is.
iProspect Unviels New Search Engine Bid Tool
Search Engine Marketing Firm iProspect unveiled iSEBA at the Search Engine Strategies Conference today.
Search Engine Optimization with RSS
RSS or Rich Site Syndication is a standard thats based on XML and has been available now for quite some time.
Search Engine Marketing Professional Organization Japan Announced
The Search Engine Marketing Professional Organization (SEMPO) today announced the creation of SEMPO Japan, a non-profit organization focused on educating the Japanese market place on the rapidly expanding Search Engine Marketing (SEM) industry.
How to Avoid Being Blacklisted by the Search Engines
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.
Fallout From The MyDoom Search Engine Attack
On Monday, July 26, 2004, the major search engines were hit by a variant of the MyDoom virus. This particular version of the virus sniffs out email addresses and domains from infected computers and proceeds to query the major search engines in order to locate more addresses attached to the discovered domain.