Tag: search

Is Google Showing Political Bias with Search Results?

There are people who think Google is incorporating political bias into search results. As examples they use misspellings of George Bush and Barack Obama. Are the results of misspelled queries really something Google would take the time to specifically alter to inject their political beliefs though?
Search for Barack Aboma in Google and you will get a "Did you mean: barack obama" suggestion, and the top 2 results for Barack Obama:

7 Ways to Get More Conversions Out of Google Site Search

The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever. One part of a site’s usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.

Using the Data that Site Search Uncovers

I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were: 1. Make your search box easy to find 2. Make sure search is always available 3. Customize the appearance of search to fit your site 4. Experiment 5. Be open to feedback 6. Learn what users are looking for

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