Reader Question: I am confused about breadcrumb links both from a search engine optimization (SEO) perspective and a usability perspective. Usability experts often say not to use them, but a lot of SEO experts recommend using them. So who is right? Should I use them or shouldn’t I?
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
One of My Favorite Search Blogs
3 or 4 months ago I interviewed Phillip Lan the CEO of a new shopping comparison engine. After I posted the interview I was contacted by one Josh Stylman, the Managing Partner and Co-Founder of Reprise Media.
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN…
For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts.
BitTorrent Search Engine Goes Live, Experiences Technical Difficulties
With BitTorrent becoming THE preferred method for peer-2-peer users, the idea of a search engine with an index of torrent files only can be quite appealing… unless you are apart of the entertainment establishment.
Blinkx Embraces Video Search
Much ado was made about the launches of Google Video and Yahoo Video Search. However, there was an upstart service, called blinkx TV, which beat both of the search giants to the punch.
BigClique Prepares To Challenge Search Engine Players
While it’s generally acknowledge that the big 3, consisting of Google, Yahoo, and MSN Search, dominate the search engine industry. However, an upstart search company has decided not to let these facts deter them from introducing a search engine with hopes they can challenge the industry leaders.
BitTorrent Search: A Bit Dodgy, a Bit Cool
Bram Cohen, the beekeeper of Internet swarms, directs his attention to widening the avenue of BitTorrent, his own revolutionary P2P protocol into an expressway of mass-transited file sharing. Within the next two weeks, Cohen plans to release a BitTorrent based search engine, cavorting with former Yahoo! strategist Ashwin Navin.
Google AdSense Hijacked In Google Search Results
The act of page hijacking with concerns to the search engine world can produce long ranging results, especially for the web site or page targeted by the attack.