A lot has been made about quality scores for Google ads. Rated on a scale of 1 to 10 per keyword targeted, the quality score is the ultimate determinant of ad placement on the search results. As webmasters experiment, tips for how to achieve a perfect 10 are emerging in the forums.
Google Explains Quality Scores
It’s kind of nifty how forthcoming Google has been with the transparency lately. For the longest time, trying to get anything out of them was like trying to squeeze a nickel out of Ed McMahon. The latest explanations of how things work is a blog post describing how quality scores work and why the highest bidder doesn’t always get highest placement in the sponsored results.
Bebo Scores Former Google Exec
AOL’s Bebo seems to be growing a little stronger in terms of personnel; although it’s not stealing directly from a certain search giant, the social network’s newest hire acted as an exec at Dailymotion, and some time before that, Google.
Google: “Get Your Cricket Scores Here”
It’s quite rare that Google makes a post in its UK “Press Centre,” and today, the company once again failed to write something. I’m especially disappointed, however, because an announcement about a cricket OneBox seemed so well-suited to the site.
Soccer Site Scores Traffic With Beckham
The official U.S. Major League Soccer Web site, mlsnet.com had over one million unique visitors in July 2007 according to comScore.
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”
Local.com Scores 411 Patent, Stock Soars
The world was relatively quiet last week when Local.com announced it had been awarded a patent on local search. Not so today, as another patent is revealed for an ad-supported 411 local search model. As of right now, 2:30 EDT, shares of Local.com are up 62 percent.
SES: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.
Google To Reveal Quality Scores
Ever since Google first announced that it would implement quality score into its methodology for calculating bid prices for keywords, an air of mystery has surrounded the process and has left many participants in the search company’s AdSense network scratching their collective heads in frustration.
Jeff Sandquist Scores one for Microsoft
I told you Jeff Sandquist is smart and is one guy I could rely on at Microsoft to get shit done (he was my boss when I was at Microsoft).