Two recent articles are trying to keep business to business marketers planted on terra firma.
The Creative Science of Advertising
Create a powerful headline or subjectline that stimulates the targeted reader and 80% to 90% of the targeted readers will visit Your website and become potential sales, sign-ups or subscribers.
Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
Why We Buy: The Science of Shopping
“Experience design,” as it’s often used in the online world, refers to everything a customer comes in contact with when having experience with a brand-what the colors are, what emotions the design conveys, how the text is written, ease of interaction with the web site, how the content is structured, and much more. Information architects and designers sometimes forget that there is an offline experience as well; Paco Underhill’s “Why We Buy: The Science of Shopping” explores customer experience and consumer behavior as they affect retail and offline environments.
Science and Psychology: A Course in Small Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite. Potential clients are crying out for the one thing so many businesses fail to provide: They want to be understood!