What You Can Learn From The Movie Business
Maybe everything you need to know you can learn from the movies. A friend of mine is a screenwriter in…
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Tag: sales
It Isn’t A Sale Until You’re Paid
Back in the days when I sold for CTV and CBC Television I had a manager that once said "…
Bite Your Tongue
Most people don't realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed…
Maytag Reports 1Q Results
Maytag reported first quarter consolidated sales of $1.168 billion, down 4.2 percent from sales of $1.219 billion in the same…
Walgreen Profits Up
Walgreen announced double-digit sales and earnings growth in its record second quarter and first half of fiscal 2005.
Are You Letting Sales Slip Away?
Recently, I spent an afternoon with some friends at a go-cart track. We had the time of our life each…
Marketing or Selling — Which is more important?
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I…
An Often Overlooked Strategy for Getting Your Foot in the Door
Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It's likely they are also seeking strategies…
Search Engine Optimization & Copy Writng a Winning Combination
There are plenty of ebooks that purport to teach you how to write copy for the Web or put together…
What’s The Difference Between Marketing And Advertising?
Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different.…
