Selling Blue Elephants for Fun and Profit
AIDA. I hear it all the time. People trying to teach sales skills or ad copy. People that have watched…
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AIDA. I hear it all the time. People trying to teach sales skills or ad copy. People that have watched…
The telephone is still the best and most effective way to reach people. It can help generate more sales and…
Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're…
We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with…
Can you close a sale in just seven seconds? If you make a great first impression, you can do it…
One of the most common issues I'm asked about is how to raise the profile of a business to attract…
A colleague of mine is in a difficult situation - or so he thinks! He and a partner have developed…
No business can survive without the lifeblood of profitable sales pulsing through it.
Do you have a web site or store front that remains stagnant? No matter what you do, it just doesn't…
The Internet has changed the whole nature of markets. The purchaser is now in the driving seat. He or she…