Expand Your Business To The Web?
If you have a successful off-line business, but no web site to support it, you have probably considered building one.…
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Tag: ROI
Beware Of Search Engine Vanity
Just a few years ago, when asked "How do you drive traffic to your website", many companies would name banner…
Are You Being Fooled By Your Advertising Results?
You may work hard at tracking traffic. You may calculate a CR (Conversion Ratio) as a percentage, maybe accurate to…
Reduce Schedule Pressure for Greater Employee Satisfaction
With the dot com burst of 2001 companies now demand more tangible ROI from each project that they approve. In…
Internet Marketing Strategies — Purchasing Advertising
If free advertising ventures aren't providing you with the response that you had hoped for, maybe it's time to consider…
Internet Marketing Strategies — Paying For Traffic
If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe it's…
Primer: How to Test Your Ads & Improve Your Profitability
It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have…
How to Test Your Ads & Improve Your Profitability
It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have…
Selling the Value Proposition
Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the…
Paid Performance: A New Pricing Structure for SEO Companies
"Pricing structures" have always been the source of much discussion among professional SEO's. Knowing how much to charge for SEO…
