How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are…
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Tag: ROI
Which Ads Work and Which Ones Don’t
Someone (I really wish I could remember who) once said, "Half of all advertising money is wasted. The only problem…
Case In Point: Getting 24% ROI On Email Campaigns
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don't often hear…
Internet Marketing Terminology Explained
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model?…
You’ve Got The ‘Insane’ Traffic, But Are They Sticking Around?
"What is the best form of promotion?" If only I had a dollar for every time I'd been asked that…
The One Secret You Must Follow To Guarantee That You Make Money With Your Advertising
When you read this secret it will sound pretty obvious... it is. There are exceptions but if you are just…
A Simple Way to Create 7 Effective Autoresponder Messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.
CRM Performance Management
Why finance must create CRM objectives and metrics that will translate back into its traditional framework.
Pay-Per-Performance, The Newest Path To Surefire Advertising
Advertising used to be hit or miss. You would place your ads and wait for results. If new customers didn't…
Pay Per Click: What’s It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only…
