Tag: revealed

Ego-less Selling: The Greatest Advertising Secret Ever Revealed!

Recently I sat on a plane from Phoenix to Austin. I decided to kill some of the two hour flight by flipping through the online magazines and catalog. You’ve seen them. They are always stuffed in the pocket right before your knees. But what you may not have seen is that virtually all—yes, all—ads violate a secret advertising principle invented more than 100 years ago.

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