For most of us the holiday season is the beginning of Thanksgiving and lasts through the end of the year. For online retailers the holiday season starts at the end of October according to a study from Oneupweb titled, “2006 Holiday Online Retail Buying Trends”.
Small Retailers on the Big Internet
Before the internet, small specialty retail stores always wondered how they could compete with mail order catalogs.
Retailers Face Challenge Of Keyword Costs
As more and more marketers enter the paid search market, competition for desired keywords has driven up the prices.
Online Retailers Ready Shoppers For Holidays
Holiday shopping this year looks to be going better than ever according to metrics released by Nielsen/NetRatings. Their eShopping Index saw a 29% increase from home on the day after Thanksgiving, garnering 17.2 million users over 100 online retailers.
Niche Retailers Win In Online Poll
According to a recent poll from Yahoo! Small Business, consumers will be turning to the Internet for their holiday shopping needs to offset gas prices, for increased convenience, and for hard to find items. Nearly two-thirds of holiday shoppers said niche stores were their best bets for finding unique gifts.
Retailers Further Their Embrace Of The Hispanic Online Market
As the Hispanic penetration into the online world continues, slowly but surely retailers and site owners are being more conscience of this audience and the spending power they can provide.
What Big Online Retailers Don’t Want You to Know
Are you operating a small or medium-sized online retail store? Have your ecommerce efforts been thwarted by a big online retailer? If so, take heart! Things aren’t as bad as they might seem. In fact, instead of being intimidated by the big online retailers – you should welcome the opportunity to compete with them! Here are some things that they won’t tell you that could give you a real advantage when trying to gain more ecommerce customers at their expense.
How Major Retailers Use SEO and SEM for the Holidays
WebTrends unveiled results from its first WebPosition Search Ranking study of how four major retailers use SEO and SEM strategies to attract online visitors.
Six Quick Tips for Holiday Online Retailers
If you’re an online retailer looking at the impending holiday season, you might think it’s too late to make any changes to your website that will affect holiday sales. You might even be thinking you’ll just have to see how the season shakes out online and make changes next year.
How Retailers Can Boost in-Store and Online Profits When Consumer Spending is Down
“Retail Merchandise Spending is Forecast to be DOWN in Every Single Category for the Next 90 days”.
This was the forecast in BIG Research’s January briefing.