WebProWorld
Keyword Research
Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in “medical insurance” or “health insurance” more often? Is it worth targeting the keyword “dental insurance”? What do your competitors think its clients type?
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Adware and spyware have become, next to viruses, some of the more nefarious types of software on the Internet. However, there has been very little word of adware affecting search engine results, until now.
An anonymous Murdok reader pointed out an interesting issue going on with Google’s search results. A search of the keywords “Fathers Day Gifts” finds that Google is giving a link for Froogle the first AdWords position (highlighted by a blue rectangle) in the SERP over a company that bid for the very same ranking.
Andreas Pizsa has created an impressive, although unofficial, Google add-on that changes the way Google result pages appear to users who install it. The utility, called MoreGoogle, adds new features to Google SERPs in an effort to improve user experience.
RSS feeds are in high demand. Having the ability to get live updates to topics of interest is seen as being very desirable. FindFoward has taken this technology usually reserved for news and blog sites and applied it to its SERPs. You can now receive RSS updates on search queries entered into FindFoward.
A survey conducted by iProspect found that more than 60 percent of Yahoo users and over 72 percent of Google users clicked on a natural search results when looking for the most relevant listing for their query. Natural search results are non-advertisement listings that are returned when a keyword is queried.
Ever wanted to form one of those nifty “Joint Venture” things?
Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news.
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what’s the point of spending the money unless you can determine how well it performed? The Internet has done it again – several companies have risen to the occasion and now, deliver results, right down to the keyword.
